Trade area data sources — population and spend
Track-B Phase B: fix gis category — correct Denmark/Iceland EUR currency mislabeling in spend-population-provenance and trade-area-data-sources (neither is eurozone), flag pending DKK/ISK re-derivation rather than fabricate figures; fix non-wikilinked See-also bullets; add missing audience/See-also to transaction-summary-report-protocol
@@ -11,7 +11,7 @@ status: active audience: customer-woodfine bcsc_class: current-fact language_protocol: PROSE-TOPIC last_edited: 2026-08-26 last_edited: 2026-09-04 editor: pointsav-engineering short_description: "Population estimates from WorldPop 2026 and annual per-capita spend proxies from national household surveys underpin the trade area statistics for each co-location cluster." paired_with: gis/trade-area-data-sources.es.md @@ -53,12 +53,14 @@ Spend estimates are synthesised by applying **annual per-capita expenditure mult | Austria | €3,000 | €950 | €1,000 | EUR | | Portugal | €2,400 | €600 | €700 | EUR | | Greece | €2,200 | €500 | €600 | EUR | | Denmark | €3,500 | €1,200 | €1,100 | EUR | | Iceland | €4,000 | €1,500 | €1,500 | EUR | | Denmark | €3,500\* | €1,200\* | €1,100\* | DKK\* | | Iceland | €4,000\* | €1,500\* | €1,500\* | ISK\* | | Poland | PLN 8,000 | PLN 2,000 | PLN 2,500 | PLN | Multipliers are expressed in local currency. Cross-country spend comparisons require foreign-exchange normalisation, which is not applied in the current pipeline. Rankings are most meaningful within a single country or within the eurozone. \* Denmark and Iceland are not eurozone members; their multipliers are shown here still denominated in euros pending re-derivation in DKK and ISK, and are not yet comparable to the eurozone figures above them. ### Retail categories - **Grocery:** Supermarkets, hypermarkets, food cooperatives, and food sections of general merchandise retailers.