Retail Centres
remove PRO/PKS/VWH internal codes from reader-facing content; fix a pre-existing 3-way Spanish naming inconsistency for the archetypes found while doing so
@@ -1,6 +1,6 @@ --- schema: foundry-doc-v1 title: "Retail centres (PRO)" title: "Retail Centres" slug: retail-centres category: site-selection index_group: anchors-and-tenants @@ -15,13 +15,13 @@ language: en last_edited: 2026-09-04 editor: pointsav-engineering paired_with: site-selection/retail-centres.es.md short_description: "Retail Centres (PRO) are neighbourhood commercial centres anchored by grocery, pharmacy, bank, and casual dining — one of three Location Intelligence co-location archetypes, and the base map product for the site-selection dataset." short_description: "Retail Centres are neighbourhood commercial centres anchored by grocery, pharmacy, bank, and casual dining — one of three Location Intelligence co-location archetypes, and the base map product for the site-selection dataset." cites: [] --- **Retail Centres** (PRO) are neighbourhood commercial centres anchored by everyday-needs retail: a grocery hypermarket, a pharmacy, a bank branch, and casual dining. The archetype captures the grocery-anchored commercial gravity that organises local consumer activity — the cluster of stores residents visit weekly for routine shopping, banking, and meals. **Retail Centres** are neighbourhood commercial centres anchored by everyday-needs retail: a grocery hypermarket, a pharmacy, a bank branch, and casual dining. The archetype captures the grocery-anchored commercial gravity that organises local consumer activity — the cluster of stores residents visit weekly for routine shopping, banking, and meals. Three-letter code: **PRO**. One of three Location Intelligence archetypes alongside [[urban-fringe|Urban Fringe (VWH)]] and [[commuter|Commuter (PKS)]]. PRO is the base map product — the foundation of the [[site-selection-terminology|site-selection]] dataset on which the other two archetypes are overlaid. One of three Location Intelligence archetypes alongside [[urban-fringe|Urban Fringe]] and [[commuter|Commuter]]. Retail Centres is the base map product — the foundation of the [[site-selection-terminology|site-selection]] dataset on which the other two archetypes are overlaid. ## What a Retail Centre is @@ -37,7 +37,7 @@ Consumer traffic at a Retail Centre is steady and broadly distributed across the ## Tier classification PRO clusters are graded at four scales — **T1 Regional**, **T2 District**, **T3 Local**, and **T4 Fringe**. Retail Centres clusters are graded at four scales — **T1 Regional**, **T2 District**, **T3 Local**, and **T4 Fringe**. A cluster's tier is assigned by predicate gate, not by an accumulated score. Every condition listed for a tier must pass, and a strong reading on one condition does not offset a failure on another. Four condition families apply in combination: @@ -60,17 +60,17 @@ The full gate definitions are maintained in [[catchment-ranking-methodology|the ## Coverage Retail Centres (PRO) form the foundation of the site-selection dataset, covering 17 display countries across North America and Europe. The three-letter archetype codes were ratified on 1 June 2026. Retail Centres form the foundation of the site-selection dataset, covering 17 display countries across North America and Europe. Cluster counts by tier are a moving figure. They change with each rebuild as anchor-chain coverage and the underlying retail footprint change, and tier boundaries are periodically re-tuned in response. Current counts are therefore not restated here. ## Why PRO is the base map ## Why Retail Centres is the base map Retail Centres anchor the entire Location Intelligence dataset because grocery-anchored co-location is the most stable and widely distributed commercial pattern. Almost every populated catchment has a grocery anchor; the centre that forms around it is a reliable proxy for residential commercial gravity. The Urban Fringe and Commuter archetypes are defined partly in relation to PRO clusters — Urban Fringe sites are identified by the *absence* of grocery anchors, and Commuter sites reference the nearest T1 or T2 Retail Centre as the [[about-regional-markets-system|regional market]] generating their parking demand. Retail Centres anchor the entire Location Intelligence dataset because grocery-anchored co-location is the most stable and widely distributed commercial pattern. Almost every populated catchment has a grocery anchor; the centre that forms around it is a reliable proxy for residential commercial gravity. The Urban Fringe and Commuter archetypes are defined partly in relation to Retail Centres clusters — Urban Fringe sites are identified by the *absence* of grocery anchors, and Commuter sites reference the nearest T1 or T2 Retail Centre as the [[about-regional-markets-system|regional market]] generating their parking demand. ## See also - [[location-intelligence-archetypes]] — the full PRO/VWH/PKS co-location archetype overview - [[location-intelligence-archetypes]] — the full co-location archetype overview - [[catchment-ranking-methodology]] — the tier gate definitions in full ## Data Sources